Old MKT 501 QUIZ~~~Discription of Quiz

1. Which of the following can improve customer’s viewpoint on a firm’s products and services?

2. Core competency guides a firm recombining its abilities in response to demands from the:

3. Which of the following is a controllable factor for marketers?

4. Competition Technology Corporate culture Economy

5. The marketing plan should open with a brief summary of the main goals and recommendations. This is called:

6. Which of the following is NOT a force in the macroenvironment?

7. Relationship marketing is also known as:

8. Which of the following is NOT a part of broad environment?

9. Buying and selling of mass consumer goods and services comes under which of the following markets?

10. The loyalty marketing focuses on establishing long term relationship between:

11. The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:

12. When any customer does not fully likes the product or talks in favor of the product, it is known as:

13. Retailers are considered under which of the following environment?

14. Which of the following is included in task environment?

15. Market –oriented firms focus on:

16. The _____ is the central instrument for directing and coordinating the marketing effort.

17. Which of the following are called value maximizers?

18. Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.

19. Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?

20. Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

21. Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?

22. Which of the following can improve customer’s viewpoint on a firm’s products and services?

23. Which of the following is NOT a purpose of a marketing plan?

24. Which of the following gives the exact position of a company’s product with respect to market?

MKT501 Marketing Management (Quiz)


Question # 3 of 10
Penetration price is used by the companies in the market where the demand of the product is: Select correct option:

Less elastic

Inelastic

Elastic

More elastic


In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option:

Stabilization of margin

Increasing the margin

Decreasing the cost

Increasing the cost


Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Select correct option:

Skimming

Psychological

Cost-orientated

Penetration


Which of the following is NOT a part of consumer adoption process? Select correct option:

Convenience

Trail

Evaluation

Interest


Question # 7 of 10
The price of an executive is: Select correct option:

Premium

Cost

Salary

Wage


Question # 9 of 10
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of: Select correct option:

Functional discount

Seasonal discount

Quantity discount

Cash discount


purchase of which of the following items is least likely to be affected by demographic factors?
Select correct option:

Low fat cheese
Fast food
Computer
Sugar
Question # 8 of 10

In which of the following companies reduce price for bulk purchases?
Select correct option:

Seasonal discount
Trade discount
Quantity discount
Cash discount



Question # 6 of 10 Total Marks: 1
The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option:

To encourage multiple purchases

To provide information

To promote the product

To satisfy legal requirements


Question # 7 of 10 Total Marks: 1
All of the following are reasons, people will buy a premium priced product, EXCEPT: Select correct option:

Self-interest

Flawless performance

Sign of self-worth

Indication of good quality
Question # 9 of 10
Total Marks: 1
Identify the type of packaging for ice creams.
Select correct option:

Primary packaging

Secondary packaging

Transport packaging

Decorative packaging


purchase of which of the following items is least likely to be affected by demographic factors?
Select correct option:

Low fat cheese
Fast food
Computer
Sugar
Question # 8 of 10

In which of the following companies reduce price for bulk purchases?
Select correct option:

Seasonal discount
Trade discount
Quantity discount
Cash discount
brand which is created and owned by a reseller of a product or service is known as:
Select correct option:
Co-brand
Private brand
Manufacturer's brand
Licensed brand

1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price?
a. Consumer markets
b. Business markets
c. Global markets
d. Government markets

2. Pictures and specification of product are added in which of the following part of the marketing plan?
a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix

3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market?
a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix

4. Needs become _________, when they are directed towards a specific object
a. Actual needs
b. Wants
c. Satisfactions
d. Demands

5. Market –oriented firms focus on:
a. Customers
b. Distributors
c. Retailers
d. Wholesalers

6. Which of the following is a supportive service?
a. Packaging
b. Labeling
c. Promotion
d. Delivery

7. Which of the following BEST describes the consumer’s preference for products that are widely available to them?
a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept

8. When a company designs the product with little or no input from customer, the company is practicing:
a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept

9. All are the example of unsought goods EXCEPT:
a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots

10. Retailers are considered under the _____________________ environment.
a. Broad
b. Weak
c. Task
d. Competitive

11. Which of the following is a controllable factor for marketers?
a. Economy
b. Technology
c. Competition
d. Corporate culture

12. Which of the following is included in task environment?
a. Economy
b. Technology
c. Media
d. Promotion

13. The decisions regarding bundling of a product are related to:
a. Product
b. Price
c. Distribution
d. Promotion

14. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan?
a. Product
b. Pricing
c. Promotion
d. Place

15. Which of the following is NOT a component of a marketing plan?
a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation

16. Which of the following is NOT a type of vertical integration?
a. Backward vertical integration
b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration

17. Financial summary of a marketing plan includes all EXCEPT:
a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement

18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
a. Product
b. Pricing
c. Promotion
d. Distribution

19. Which of the following is usually the target of a market challenger?
a. Market follower
b. Market leader
c. Market nicher
d. Market segment

20. Which of the following market dominance strategy involves less risk of competitive attacks?
a. Leaders
b. Challengers
c. Followers
d. Nichers

Answers.

1. C
2. D
3. A
4. B
5. A
6. D [NOT SURE]
7. A
8. A
9. B
10. C
11. D
12. D
13. B
14. D
15. D
16. B
17. D
18. A
19. B
20. C

Due date for quiz submission is April 10, 2009.

1) In the _____, the firm faces a trade-off between high market share and high current profit.
a. Growth stage
b. Decline stage
c. Maturity stage
d. Introduction stage

2) In which stage of the product life cycle does a product reach its peak sales?
a. Decline
b. Maturity
c. Introduction
d. Growth

3) Idea-reducing stage of new product development process is called as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development

3) Idea-reducing stage of new product development process is called as:
a. Idea generation
b. Idea screening
c. Product concept
d. Concept development

4) Which of the following is NOT an external source of idea generation?
a. Customers
b. Suppliers
c. Competitors
d. Top management

5) A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization

5) A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process?
a. Business Analysis
b. Beta testing
c. Concept development
d. Commercialization

7) At which of the following stage of consumer adoption process the consumer decides whether to use the product or not?
a. Awareness
b. Interest
c. Trial
d. Evaluation

Which of the following is NOT part of consumer adoption process?
a. Interest
b. Evaluation
c. Trail
d. Convenience

9) The purchase of which of the following items is least likely to be affected by demographic factors?
a. Sugar
b. Computer
c. Fast food
d. Low fat cheese

10) Identify the type of packaging for ice creams.
a. Primary packaging
b. Secondary packaging
c. Transport packaging
d. Decorative packaging
11) For ------------ product marketers should view packaging as a major strategic tool? a. Industrial
b. Consumer convenience
c. Consumer shopping
d. Specialty

12) Which of the following is a strategy of using existing brand name to launch new products in other categories?
a. Co- branding
b. Line extension
c. Brand extension
d. Multibranding

13) Which of the following are products and services bought by final consumers for personal consumption?
a. Consumer products
b. Material and parts
c. Industrial products
d. Capital items

14) Insurance service would BEST be described as which kind of a product?
a. Convenience
b. Unsought
c. Specialty
d. Durable

15) –––––––––– a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
a. Product
b. Brand
c. Co-brand
d. Label

16) Company specifically creates a brand to counter a competitive threat it is known as:
a. Individual branding
b. Fighting brand
c. Family branding
d. Co-branding

17) The label on a soft drink can read "cool and refreshing." For what reason are these words used?
a. To promote the product
b. To provide information
c. To encourage multiple purchases
d. To satisfy legal requirements

18) Which of the following has a quick response towards a new product?
a. Early adopters
b. Early majority
c. Late majority
d. Opinion leaders

19) Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
a. Convenience
b. Specialty
c. Household
d. Augmented

20) This stage in the PLC that is characterized by rapid market acceptance, increasing sales, and rising profits is known as:
a. Introduction
b. Maturity
c. Growth
d. Decline


just 2 mein doubt hai mjay to baki sb Ok hain
1-A
2-B
3-B [ sure]
4-D
5-D
6-C
7-D
8-D
9- A [i think but not sure]
10-A
11- B [ Tukka ] ]
12-C
13-A
14-B
15-B
16-B
17-B
18-A
19-A
20- C