Graded Discussion Board fall 2009

[Admin]

Total Marks	10
Starting Date	Saturday, October 17, 2009
Closing Date	Tuesday, October 20, 2009
Status	Open
Question/Description	DoCoMo DoCoMo Inc is Japan’s largest mobile phone company and leader of Japanese Wireless Telecom. DoCoMo start their work locally in Japan but after very short time they will be consider in world leading telecom companies. For a long time DoCoMo is standing as a Monopolistic in Japan, when other foreign player Motorola entered in Japan, although the number of subscribers increased but the market shares of DoCoMo was decreasing. To compete with competitor DoCoMo first time introduced 2G technology in Japan and they name as I Mode. I-mode was the first instantly accessible mobile Internet service in the world, which made the Internet available on the phone without the need to dial. I-Mode was offered as an optional service to DoCoMo's customers and provided access to over 15,000 websites, which were specially adapted to be viewed on their handset screens. This enabled subscribers to perform many Internet functions such as exchanging e-mails, checking stock quotes, getting maps, viewing train schedules, buying movie tickets, making online purchases, downloading new ring tones or playing games. I-Mode: DoCoMo's Success Story I-Mode became an instant success, resulting in a phenomenal growth in DoCoMo's subscriber base. The fact that the usage of the Internet was still in its infancy in Japan till then worked to the company's advantage. I-Mode resulted in a huge surge in DoCoMo's profits in the very first year of its launch. According to reports, on an average, I-Mode generated 30% higher revenues per subscriber as compared to DoCoMo's phones that provided only voice services. In 2000, the company reported a net income of $ 2.4 billion, a 39% increase from the previous year. FUNCTIONING OF I-MODE • Customers desirous of accessing I-mode were required to press the 'I' button present on DoCoMo's cell phones. • The 'I' button connected the phone directly to the Internet with help of an I-mode gateway. • When the connection was established, a menu was displayed along with an option to choose between Japanese or English language to proceed further. • The customers could also type in URLs to access various websites, to get the content they required. Question In your opinion, what should be the most integral part of the overall organizational strategy to improve the system? Whether it is · Continuous Improvement, · Organizational system · Customer value strategy Select your answer and give reason in two or three lines.

[Admin]

Continuous improvement





The organization must scan the external environmental
changes and made continuous improvement in the system, that is constant
striving to change and make things better by enhancing value to the customer
through new and improvement product.