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Please Answe GDB Questions November 11, 2009

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Please Answe GDB Questions November 11, 2009 Empty Please Answe GDB Questions November 11, 2009

Post by kuchbhi81 Tue Nov 10, 2009 8:44 pm

Scenario # 1

A beverage company is facing decline in the sale of one of its juice brand. Company feels that One of its client of juice brand is not giving a significant profit to the company. To analyze whether it will be useful for the company to continue the business with that client, a research is conducted by the marketing executive of the company.

Questions:
Carefully read the above Scenario # 1 and give the answer of the questions.

  1. Whether it is an applied or basic research?
  2. Whether it is a descriptive, exploratory or explanatory research?

Scenario # 2

A production manager conducted a research on the employee's productivity. During his study, he observed that skill of the workers is not the only factor which influences the productivity, but the work sincerity is also important. Management style is another factor that influences the employee's productivity.


Questions:
Identify the variables in the above Scenario # 2.



  1. Dependent variable & Independent variable


  2. Moderating variable

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Please Answe GDB Questions November 11, 2009 Empty Re: Please Answe GDB Questions November 11, 2009

Post by Admin Thu Jan 28, 2010 1:06 pm

Scenario # 1:


1.
Whether it is an applied or basic research?





Ans: Yes
it is an applied research because applied
research
is designed to solve practical
problems of the modern world, rather than to acquire knowledge for
knowledge's sake which is used in basic research.


2.
Whether it is a descriptive, exploratory or explanatory
research?



Ans.
It is descriptive research. The
main goal of this type of research is to describe the data and characteristics
about what is being studied. A descriptive research is used to identify the
cause of something that is happening.





Scenario # 2






Questions:Identify the variables in the above Scenario # 2.


1.
Dependent variable & Independent variable


Ans. Here productivity of
employees is dependent variable and skilled workers
or employees of company are independent variable because productivity depends
on them.



2.
Moderating variable


Ans. Here management style is moderating variable whichmodifies the original relationship
between the independent and the dependent variable.

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