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Marketing Management 501 quiz 11 November 2009

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Marketing Management 501 quiz  11 November 2009 Empty Marketing Management 501 quiz 11 November 2009

Post by Admin Wed Nov 11, 2009 10:06 am

Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?


Consumer markets


Business markets

Global markets

Government markets

The purchase of which of the following items is least likely to be affected by demographic factors?

Car
Furniture
Computer
Sugar

Relationship marketing is also known as:

Brand marketing
Value marketing
Loyalty marketing
Experiential marketing

A product is showing rapidly rising sales and profits are also high. Identify the product is at:

Introduction stage
Growth stage
Maturity stage
Decline stage

The decisions regarding bundling of a product are related to:

Product
Price
Distribution
Promotion

Which of the following is the first step in the new product development process?

Idea generation
Idea development
Idea screening
Idea testing

Which of the following gives the exact position of a company’s product with respect to market?

Market analysis
Consumer analysis
Macro analysis
Micro analysis

Which of the following is also called an Export market?

Consumer market
Business market
Global market
Government market

Which of the following is included in task environment?

Economy
Technology
Media
Promotion

Which of the following emphasizes on profit margins rather than revenue?

Market leader
Market challenger
Market nicher
Market follower

Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs
and features?


Product
Price
Promotion
Place

Which of the following is NOT an external source of idea generation?

Top management
Competitors
Suppliers
Customers

A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which
of the following strategy?


Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy

Which of the following is Not a component of a marketing plan?

Marketing advantages
Environmental analysis
Executive summary
Marketing implementation

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Introduction
Growth
Maturity
Decline

Which of the following is NOT included in business analysis?

Management analysis
Cost analysis
Sales forecast
Profit analysis

Financial summary of a marketing plan includes all EXCEPT:

Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
Identify the strategy that deals with the rate of new product development.

Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy

Which of the following is an example of ancillary service?

warranty
Promotion
Labeling
Packaging

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