GDB Questions November 2009

Total Marks 2 Starting Date Wednesday, November 11, 2009
Closing Date Thursday, November 12, 2009 Status Open Question/Description





Scenario # 1

A beverage company is facing decline in the sale of one of its juice brand.
Company feels that One of its client of juice brand is not giving a significant
profit to the company. To analyze whether it will be useful for the company to
continue the business with that client, a research is conducted by the
marketing executive of the company.


Questions:
Carefully read the above Scenario # 1 and give the answer
of the questions.


1. Whether
it is an applied or basic research?


2. Whether
it is a descriptive, exploratory or explanatory research?



Scenario # 2

A production manager conducted a research on the employee's productivity.
During his study, he observed that skill of the workers is not the only factor
which influences the productivity, but the work sincerity is also important.
Management style is another factor that influences the employee's productivity.


Questions:
Identify the variables in the above Scenario
# 2.


1. Dependent
variable & Independent variable


2. Moderating
variable