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Thanks.

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E-commernce MidTerms

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E-commernce MidTerms Empty E-commernce MidTerms

Post by Admin Mon Oct 05, 2009 10:32 am

When customer life cycle is used to create different groups of customers, it is
called?





Select correct
option:



Targeting
Customers



Dynamic groups


Customer
Life Cycle Segmentation



Group
Development



When you email
at it430@vu.edu.pk , your email is automatically sorted and replied to your ID.



Select correct
option:



True


False


Fee for
Transaction Models include



Select correct
option:



Travel
Agents and
Insurance brokers


Automobile
Sales and
event tickets


Stock brokers and online banking


All of the
above



Many search
engines rank the site by using a program called



Select correct
option:



Spider


Scorpion


Moon


Cobweb


Which of these
is NOT a stage of knowledge discovery process?



Select correct
option:



Transformation


Data mining


Pattern
evaluation



Process
evaluation



Dividing the
potential customers into groups is called



Select correct
option:



Market
Segmentation



Market
Promotion



Market Research


Market Survey


Do you think
that "www.vu.edu.pk" can be considered as university's advertisement
website?



Select correct
option:



Yes


No


For example, white color denotes purity in Europe and America but
is associated with death and mourning in china and some Asian countries.
Similarly, a web page divided into four segments can be unpleasant to a
Japanese visitor because no. four is a symbol of death in that culture. What
type of barrier is this



TRUST


LANGUAGE


CULTURE


INFRASTRUCTURE ISSUES





QUESTION
01 MARKS



WHAT
STANDS FOR WIPO?


World Intellecual Property Organization




QUESTION
01 MARKS



WHERE Meta information is recorded AND USED?
EXPLAIN SHORTLY.



Meta information is used by a search engine to locate the rank the website.



QUESTION
02 MARKS



(I
AM NOT SURE ABOUT THE BELOW STATEMENT WORDING BUT IT RELATED TO)


BRANDING:
PERCEIVED VALUE OF AN ELEMENT


QUESTION
02 MARKS



WHAT
ARE BARRIERS IN ECOMMERCE? JUST NAME THEM.


QUESTION
02 MARKS



WHAT
IS MEANT BY “AFFILIATION BETWEEN TWO PARTIES”.


QUESTION
03 MARKS



WHAT
IS E-BUSINESS? DIFFERENTIATE IT FROM E-COMMERCE WITH EXAMPLE.


QUESTION
05 MARKS



WHAT
ARE THE ADVANTAGES OF E-BANKING? EXPLAIN WITH REAL LIFE EXAMPLE.

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